In the monsoon season, talking about water scarcity may look out of place. However, the truth is that we are facing a stark reality in the form of an acute water crisis in India and this situation is only going to intensify in the coming years. Continue reading “Looking beyond water-intensive crops to address India’s water crisis – Part 2”
Tag: Bihar
Muzzafarpur’s Litchi Growers increase margins by selling on NeML’s FFresh platform.
Until recently, every summer, Litchis were as ubiquitous as Mangoes in most markets in North and Central India but available only in a few select markets in West and South India. This was quite understandable because Litchis, which are predominantly grown in Bihar – most notably in it’s northern district of Muzzafarpur, have a very short harvest season of 2 months (May – June), and a shelf life of only 1-2 days. While Air transport could have worked well for Muzaffarpur’s Litchi Growers to expand their market reach, poor margins due to a long chain of intermediaries played an impeding role, until now.