In the monsoon season, talking about water scarcity may look out of place. However, the truth is that we are facing a stark reality in the form of an acute water crisis in India and this situation is only going to intensify in the coming years. Continue reading “Looking beyond water-intensive crops to address India’s water crisis – Part 2”
Until recently, every summer, Litchis were as ubiquitous as Mangoes in most markets in North and Central India but available only in a few select markets in West and South India. This was quite understandable because Litchis, which are predominantly grown in Bihar – most notably in it’s northern district of Muzzafarpur, have a very short harvest season of 2 months (May – June), and a shelf life of only 1-2 days. While Air transport could have worked well for Muzaffarpur’s Litchi Growers to expand their market reach, poor margins due to a long chain of intermediaries played an impeding role, until now.
