With every passing year, more and more Multinational Companies (MNCs) across the globe are entering the Indian market to sell value-added agri products that fetch far higher prices than what their India-sourced raw commodities fetch. For e.g. a popular brand’s 250 gms. packet of Cornflakes, with minimal fortification, sells at a 3-4 times higher price than raw cornflakes. The same goes for Imported Fruits like Apples, Oranges and Grapes that command a premium of 50-100% over the ones produced in India.